What we offer
Our approach is to look at your online activity and see where we can help. We can help you with content strategy, social media marketing, email marketing, website performance and blog writing. We've helped businesses across the UK as well as local small businesses in North Kent with digital advice and website build.
In addition, we can look at every page on your website, evaluate its effectiveness and help you improve it so the search engines love it. We can even write it for you from scratch. We love the Rocketspark blog functionality - writing blogs really does make a difference to your listings in Google and Rocketspark makes it easy to do.
Website build
If you need to refresh your website and don't know where to start, we can help with that too. We're advocates of the Rocketspark website builder which gives you some great templates to choose from and results in professional websites every time.
This doesn't mean all the websites look the same. Far from it. The degree of customisation is extensive and extra editing functions are regularly rolled out.
Website audit
If your website is more than 2 years old, there's a good chance it needs some housekeeping and some TLC. Our report will look at overall structure, content, UX issues and check under the bonnet to ensure that meta data is working for search engines. If we find anything that needs raising with your developer or SEO partner, we'll explain it to you in language you understand but makes sense to them too.
Regular reports
Whether your site is in its infancy or has been up and running for a while, its use to you as a marketing tool is limited if you're not analysing it regularly.
It's crucial that you harvest data from your site and social media to enable you to steer future updates and content strategy. We look beyond the data and turn it into information and insight. How else will you target new audiences (as well as existing) with relevant content?
Content writing
At Digital Doctor we are happy to work with the resources you provide but also offer the skillset to research and write the content for you. Bearing in mind that SEO good practice should be applied and that driving organic traffic to your site is the goal, we can help. We can guide you away from the pitfalls and write content which is relevant, captivates your target audience and generates potential business leads.
Reporting and analysing how the content creates traffic will inform your ongoing marketing strategy.
Blog writing
Writing blogs for your site are an effective way of generating organic traffic to your site. We advise that you should start with 1 blog a month - but do more if you can. Your audience will come to expect your pearls of wisdom once you get going so be prepared to emotionally commit to your blogs. There are many ‘do’s and don’ts’ to blog writing - and let’s just say, that your best school essay is unlikely to follow blog law in the 2020s.
If you’d like to market your business via blogs we’re on hand to research and write blogs for you. If you’re up for doing your own blogs we’ve written a helpful blog (funny that) on blogging. People tend to think that writing a blog is easy - we’re not here to tell you it’s a black art but there are some simple rules to apply to make sure your reader stays with you to the end.
Social media marketing
Clients often come to us and know what they need to be doing but find it a challenge evaluating the options and making a decision. If you're unsure, we can help by offering impartial advice - such as choosing the right email marketing tool or which social media platform you would be best placed to focus on.
We can help devise a social media strategy for you; plan regular online activity and publish posts. Whether you only need an initial steer or the full package - we can assist.
